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Amazon in talks to acquire AI startup Decart for $7 billion

Amazon is negotiating to buy Decart, an AI company, for approximately $7 billion according to Wall Street Journal. Deal reflects tech giant's accelerating push into frontier AI capabilities alongside AWS financial services push.

WHY IT MATTERS

Decart acquisition signals Amazon's strategy to own core AI IP rather than depend on third-party models. Enables AWS to compete directly with Azure OpenAI for enterprise AI workloads, including banking risk/compliance use cases.

Source: Bloomberg · 2026-10-11

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Amazon in talks to acquire AI startup Decart for $7 billion — ath — AITechHive