REGULATION · UK
FCA enforcement actions against unauthorized finfluencers surge 7,300% in two years
UK Financial Conduct Authority dramatically increased crackdowns on unlicensed social-media financial promoters between 2023–2025. Signals tightening regulatory scrutiny of unregistered advice and product recommendations online.
WHY IT MATTERS
Banks and investment platforms operating affiliate/ambassador programs must verify influencer compliance with COBS rules or face regulatory liability for third-party misconduct.
Source: Finextra · 2026-10-09