VENDOR · US
Ex-Ramp engineers raise $20M for marketing automation platform Melius
Engineers from fintech Ramp launched Melius and raised $20 million to build AI-driven tools for generating marketing creative and campaigns. The startup pivoted from ad-spend optimization to focus on creative asset generation.
WHY IT MATTERS
Illustrates how AI tooling is fragmenting marketing/sales workflows—native generative AI for creative reduces reliance on external agencies, compresses labor costs in martech, relevant to bank/insurer customer acquisition.
Source: TechCrunch · 2026-10-06