DEPLOYMENT · APAC
Mastercard partners with Flowcart to embed payments in East Africa social commerce
Mastercard integrated card payments directly into Flowcart's social commerce platform in Kenya. Users can now purchase and pay within chat and social apps without friction.
WHY IT MATTERS
Embedded payments (API-driven) reduce cart abandonment and unlock new KYC/AML workflows; signals BFSI shift toward conversational commerce APIs as a core channel.
Source: PYMNTS · 2026-09-07