INSIGHT · GLOBAL
B2B software vendors face pricing pressure as AI automates customer ROI measurement
Software vendors traditionally capture value by making benefits (cost savings, efficiency gains) hard to measure by customers. AI-powered analytics now let customers quantify ROI independently, eroding vendor pricing power and bundling leverage.
WHY IT MATTERS
BFSI software procurement teams can demand outcome-based pricing and transparent ROI metrics; reduces lock-in on legacy platforms and accelerates evaluation of AI-native alternatives with measurable cost/revenue impact.
Source: PYMNTS · 2026-08-27