SHIFT · US
Microsoft unifies consumer and enterprise Copilot into single platform to compete with ChatGPT and Claude
Microsoft is merging its fragmented Copilot consumer and enterprise apps into one unified product, consolidating the company's generalist AI assistant strategy and narrowing the feature parity gap with OpenAI's ChatGPT.
WHY IT MATTERS
Enterprise AI adoption is forced to accept consumer-grade UX; this signals that building separate enterprise and consumer AI products is inefficient, reshaping how banks buy and deploy copilots.
Source: PYMNTS · 2026-08-13