INSIGHT · US
Only 7% of SMB owners see their bank as true strategic partner
Survey of small business owners shows just 7% trust their bank as a strategic advisor; 65% view it as a utility. Banks' decades-long positioning as trusted advisors is failing with SMBs.
WHY IT MATTERS
Fintech and embedded finance competitors are winning SMB loyalty; traditional banks cannot compete without AI-driven personalization and real-time cash-flow insights.
Source: Tearsheet · Beyond Small / Grasshopper Bank · 2026-08-13