SHIFT · US
Apple explores per-use payments to publishers for Siri training data
Apple is negotiating direct compensation to media publishers when Siri consumes their content—shifting from bulk-archive licensing to usage-based payments. First major AI firm to test dynamic pricing model.
WHY IT MATTERS
Pay-per-inference model could become industry norm; BFSI content providers (research, ratings, news) may demand similar usage contracts, raising AI training costs significantly.
Source: PYMNTS · 2026-08-13