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INSIGHT · US

US retailers report 69% surge in phone scams as theft prevention advances

National Retail Federation data shows phone-based fraud and external theft rising sharply even as in-store shoplifting declines for the first time in years, signaling criminals are shifting to remote and social-engineering attacks.

WHY IT MATTERS

Retailers are deploying AI loss-prevention in-store but leaving call centers and payment channels exposed; BFSI vendors must now layer voice/call-center AI to catch spoofing and account-takeover fraud upstream.

Source: PYMNTS · 2026-08-03

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US retailers report 69% surge in phone scams as theft prevention advances — ath — AITechHive