INSIGHT · GLOBAL
BCG: AI adoption momentum stalling as 'honeymoon period' ends for enterprises
BCG research finds early-stage AI project enthusiasm waning across organizations. Initial novelty and employee engagement are fading, and satisfaction scores are declining. Signals broader maturation phase where pilot ROI becomes critical.
WHY IT MATTERS
BFSI CIOs face rising internal pressure to show AI value beyond hype. Failing pilots now create stakeholder skepticism—resetting buy-in for next-generation deployments becomes harder. Budget allocation shifts from exploration to proven use cases.
Source: BCG · 2026-07-12