SHIFT · US
Citigroup expands AI advisory capability; 'mass affluent' segment losing appeal to wealth managers
Citi is scaling AI-driven wealth management tools to segment advisors' workflow. Market-wide trend: mass-affluent clients ($250K–$1M AUM) increasingly served by robo-advisors rather than humans.
WHY IT MATTERS
Structural shift in wealth-management unit economics. Low-touch AI commoditizes middle-market advisory; advisors consolidate on ultra-high-net-worth. Banks merge or exit mass-affluent; fintech upside.