REGULATION · IN
India plays 'whack-a-mole' with unregistered online financial influencers; enforcement intensifies
Indian regulators are cracking down on unregistered financial influencers promoting investment schemes on social media, shutting accounts and pursuing enforcement but struggle with scale.
WHY IT MATTERS
Regulator focus on fintech marketing abuse. Banks using AI-driven chatbots and influencer partnerships must ensure compliance; reputational risk if algorithmic recommendations lack proper disclaimers.
Source: Financial Times · 2026-06-21