REGULATION · US
New York mandates AI-generated 'synthetic performer' disclosure in advertisements
New York passed regulation requiring ads to label content featuring AI-generated synthetic performers (deepfakes, digital humans). First state-level rule on synthetic media disclosure in advertising.
WHY IT MATTERS
Synthetic performer transparency rules will cascade to other states; fintech and BFSI ad campaigns using digital avatars or spokesperson AI must now disclose. Compliance lift for marketing teams.
Source: ABC News · 2026-06-09